https://www.youtube.com/watch?v=r5jATFtKtI8
Big data is big, real-time.
Government is in the business of ruling.
Business is where the big data is really collected.
However, there is less of an understanding in business sector of the importance of big data.
A big airline industry. 6-hour delay is a quasi-random experiment on human behavior. Frequent flyer program. A lot of decision and behavioral data is collected.
A fast food chain. The job application online is taken by 4 million people and some 1.5 million are hired. Simply linking the successful or highly successful to the test would benefit the company 50 million or so dollars. But a lot of resistance.
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